This Privacy Policy outlines how Mini Moments (“we,” “our,” or “us”) collects, uses, and shares your personal information when you visit or make a purchase from our website, www.minimoments.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

Technologies We Use:

• Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information on cookies and how to disable them, visit allaboutcookies.org.

• Log Files: Track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

• Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

When you make or attempt to make a purchase through the Site, we collect information from you, including your name, billing address, shipping address, payment information (such as credit card numbers, PayPal details), email address, and phone number. We refer to this information as “Order Information.”

When we mention “Personal Information” in this policy, we are referring to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information we collect to:

• Process and fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations).

• Communicate with you.

• Screen orders for potential risk or fraud.

• Provide information or advertising about our products or services, in line with the marketing preferences you have shared with us.

We use the Device Information we collect to:

• Screen for potential risk and fraud (in particular, your IP address).

• Improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use it as described above. For example:

• Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here.

• Google Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising by using the following links:

• Facebook

• Google

• Bing

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and usage practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact details below.

Additionally, if you are a UK resident, we note that we process your information to fulfil contracts we might have with you (for example, if you make an order through the Site), or to otherwise pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete it.

CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

MINORS

The Site is not intended for individuals under the age of 16.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@minimomentsscotland.co.uk or by post:

Mini Moments

114 Drymen Rd, Bearsden, Glasgow G61 3RA